As reported by Italian newspaper DDay, the EU Commission has confirmed that its much stricter Energy Efficiency Index (EEI) will be implemented as planned in March 2023 without revision. The new EEI will make it much more challenging to sell 8K TVs in Europe in 2023; all 8K TVs on the market there currently fail to meet the requirements.
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Display equipment revenues for 19 of the largest suppliers rose 9% Q/Q while falling 18% Y/Y to $1.6B. Revenues have fallen at a negative double-digit rate for the past five quarters straight and bookings and backlog signaled more bad news for next year. Despite the decline, these companies are seeing strong financial performance on the strength of their semiconductor businesses.
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After upgrading display capacity for six straight issues on improved market conditions in LCDs, DSCC has now lowered its display capacity forecast for four consecutive quarters on delays and cancellations as conditions worsen and remain weak. Prices were recently at marginal costs for LCD TV panels and it is projected that it will take until 2H’23 for prices to rise above cash costs.
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After a weak Q2’22, the combination of macroeconomic and geopolitical events continued to hinder growth for the Advanced TV market, according to the latest update of DSCC’s Quarterly Advanced TV Shipment and Forecast Report, now available to subscribers. Samsung struggled through a difficult quarter, losing both unit and revenue share while its three biggest competitors – LG, Sony and TCL – all gained share.
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Panel suppliers are mostly delaying new capacity decisions given the weak market conditions in the display market. The situation is particularly dire in LCDs where LCD TV panel prices approached marginal cost levels and BOE’s Chairman indicated they won’t build any more LCD TV fabs, resulting in the cancellation of B17+ and its removal from our forecast. The weakness in LCDs also spread to OLED spending since there is an oversupply there also and most OLED manufacturers also produce LCDs and are currently losing money. Samsung Display is the exception as it earned record OLED operating profits and operating margins in Q4’22 helped by strong iPhone 14 Pro/Pro Max demand and LG Display’s challenges getting qualified for the 14 Pro Max.
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The central promotional event of the holiday season happens this week, and retailers will be offering all-time low prices for TVs during Black Friday. The unprecedented decline in LCD TV panel prices continues to flow through to retail prices in the US, and the competition from LCD is also pulling down OLED TV prices, which are also hitting all-time lows.
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Now that all of the industry’s flat panel display makers have reported their Q3’22 financial results, we update our industry profile. The third quarter showed a gaping chasm between OLED-focused display makers, especially Samsung Display, and the companies focused on LCD technology. For LCD makers, it was the worst quarter in years and perhaps the worst ever. Meanwhile, Samsung Display recorded its highest profits ever in the first quarter after it discontinued LCD production.
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As revealed in DSCC’s latest release of the OLED Shipment Report – Flash Edition, OLED panel revenues decreased 11% Y/Y on a 17% Y/Y decline in panel shipments. Smartphones, tablets and TVs, which have a combined 70% unit share and 85% panel revenue share, decline while other categories had Y/Y unit growth.
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Last week, we reported on the warning that Apple issued regarding the temporary impact to the iPhone 14 Pro and iPhone Pro Max as a result of the COVID-19 outbreak at the Foxconn facility in located in Zhengzhou, China.
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Apple issued a notice last week on their website noting that COVID-19 restrictions have temporarily impacted the primary iPhone 14 Pro and iPhone 14 Pro Max assembly facility located in Zhengzhou, China. The facility is operating at significantly reduced capacity. The Foxconn facility in Zhengzhou China has been dealing with a COVID-19 outbreak since mid-October that has caused panic among many of its workers.
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