Blog from March 2025

TCL, Hisense Surge in TV Market in Q4 2024 With MiniLED Storm

March 10, 2025

TCL and Hisense both reached all-time highs in global TV market share in Q4 2024, according to Counterpoint Research’s Global TV Shipment and Forecast Report, released last week. The two companies rode tailwinds in their home market of China and aggressively promoted large MiniLED TVs to gain share in the premium TV market.
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AUO, Tianma Present MicroLED Tech at edC 2025

March 17, 2025

Giving a talk on MicroLED at the Electronic Displays Conference (edC) in Nuremberg recently, AUO said it now has a G4.5 production line, which enables the company to target various display sizes. AUO is focusing on smartwatches and automotive displays. The circular display used in smartwatches can also be repurposed for circular knobs.
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Takeaways from Electronic Displays Conference

March 24, 2025

The conference appeared to be well attended with an estimated 300 participants. The program included four separate sessions on automotive displays along with parallel sessions on display materials, flexible displays, digital signage and other topics.
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OLED Oversupply Persists but Set to Decline Slowly

March 31, 2025

We have updated our Quarterly OLED Supply/Demand and Capital Spending Report for Q1 2025 with Counterpoint Research’s latest capacity outlook for the industry and forecast for OLED panel demand. With demand for OLED displays for mobile and IT applications increasing at the end of 2024, we have raised our longer-term demand outlook. At the same time, with the financial case for OLED capacity expansion remaining a challenge, our outlook for supply growth has been slightly reduced. We now see demand growth for OLED for mobile and IT applications exceeding supply growth, and oversupply gradually declining throughout our five-year forecast period.
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