TCL, Hisense Surge in TV Market in Q4 2024 With MiniLED Storm

Published March 10, 2025

TCL and Hisense both reached all-time highs in global TV market share in Q4 2024, according to Counterpoint Research’s Global TV Shipment and Forecast Report, released last week. The two companies rode tailwinds in their home market of China and aggressively promoted large MiniLED TVs to gain share in the premium TV market.

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Written by

Bob O'Brien

bob.obrien@counterpointresearch.com

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