TV Makers at CES 2025: Samsung, LG Focus on AI; Hisense, TCL Claim Leadership in Display Tech

Published January 13, 2025

In media events held at the start of CES 2025, and in their main exhibit space, the top five global TV makers had very different approaches in their announcements about products. The two South Korean giants, Samsung and LG, focused on artificial intelligence (AI) while the upcoming Chinese competitors, Hisense and TCL, claimed the leadership of display technology in the TV space. Finally, Sony’s conference featured many connections with its content businesses. But all these TV makers described their strategic partnerships with US technology firms.

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Written by

Bob O'Brien

bob.obrien@counterpointresearch.com

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