Japanese
KoreanSamsung Launches Z Flip 5 and Z Fold 5 with Cautious Expectations
Published July 31, 2023
Samsung launched the Z Flip 5 and Z Fold 5 at its Unpacked event on July 26th. After overbuilding last year and suffering an ~80% decline in production on the Z Flip 4 and Z Fold 4 from August to October losing significant momentum once the iPhone 14 was launched, Samsung is taking a more cautious approach on the Z Flip 5 and Z Fold 5 with more like a 50% decline from August to October and Samsung expecting June – October production volumes to be down 1% Y/Y for the Z Flip 5 vs. the Z Flip 4 and 7.5% for the Z Fold 5 vs. the Z Fold 4.
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