Paul Gagnon

Embracing Change in the TV Market

The North America TV market shifted significantly in 2023 as consumers sought value amid continued inflation and rising hardware costs pressured the ability of TV makers and retailers to offer the level promotions that consumers have come to expect. Early in the pandemic, TV sales surged, and along with those rising sales, many premium TV buyers upgrade, some much earlier than expected. How should we expect consumers to spend in the next few years, and where do the opportunities lie? Can this industry embrace the changing consumer profile and preferences.

As VP & Industry Advisor – Consumer Tech at Circana (formerly The NPD Group and IRI), Paul Gagnon covers the market for TVs and advises on other display-related consumer electronics. Paul has more than 25 years of experience within the consumer electronics industry.

His interests are at the intersection of consumer electronics technology, devices, and applications. Paul is an expert on supply chain factors and their impacts on product featuring and strategy, and the likely end-market consumer response to those decisions. He is knowledgeable about display technologies and their application in consumer electronics. Paul joined Circana (formerly The NPD Group and IRI) after leading the Consumer Devices research team at Omdia, formerly IHS Markit, and leading the TV sets research team at NPD DisplaySearch. He also has years of experience working within consumer electronics manufacturing and retailing. Paul holds a Master of Science in business analytics and a Bachelor of Science in business from San Diego State University in San Diego, California.

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