Dr. Eric Cheng

Advancing Automotive Displays: Tianma's Role in the Evolving Market

Tianma is a leading global supplier of advanced display solutions for smartphones, IT, industrial/medical, and automotive applications. Since the early 1990s, Tianma has been a committed partner to the automotive industry – today, nearly one in four cars worldwide features a Tianma display. This longstanding experience reflects the company’s mission to deliver high-quality, professional display solutions that meet the evolving needs of smart cockpits in modern vehicles.

In this keynote presentation at Display Week, Dr. Eric Cheng, CEO of Tianma America, Inc., will share insights into the growth of the automotive display market and Tianma’s pivotal role within the supply chain. The talk will examine key factors behind Tianma’s success in the automotive segment and outline the company’s ongoing commitment to automotive customers through continued investments in technology innovation and manufacturing capacity. Additionally, attendees will gain an overview of Tianma’s core automotive display technologies – from traditional a-Si and LTPS TFT-LCD to advanced AMOLED and emerging Micro-LED – illustrating how each is leveraged to address varying design and performance requirements in vehicles.

The keynote will also highlight Tianma’s latest innovations shaping next-generation vehicle displays. These include the ACRUS dual-screen solution for ultra-high contrast ratios (delivering true blacks comparable to OLED), new Mini-LED backlighting systems with local dimming and quantum dot color conversion for enhanced brightness and color gamut, and curved and freeform displays that enable more immersive cockpit designs. The presentation will discuss specialized privacy displays and InvisiVue™ hidden displays, which appear seamless or invisible until activated, as well as ARIES ultra-low reflection technology for improved visibility in bright environments. Finally, the speaker will introduce stacked-layer OLED devices and advanced head-up display (HUD) concepts – including 3D HUD and panoramic HUD systems – demonstrating Tianma’s forward-looking approach to enriching the in-car user experience.

Each of these topics underscores Tianma’s commitment to empowering the automotive industry with innovative, reliable display solutions that drive the future of smart cockpits

Dr. Eric Cheng is the President and CEO of Tianma America, Inc. With over two decades of experience in the electro-optics industry, he has closely observed and contributed to the evolution of display technologies—from monochrome LCDs and TFT displays to advanced AMOLED and Micro-LEDs. Since 2008, he has led the Tianma America team, providing cutting-edge display solutions to medical, industrial, and automotive customers in the United States.

Dr. Cheng earned his Ph.D. in Electrical Engineering from Nanyang Technological University in 2001. He holds eight U.S. patents and has authored over 60 technical publications in LCD technologies, thin-film processes, and materials science.