Dr. ZhongSheng Luo

Navigating Quantum Leap: Bringing Full Quantum Dot Experience to Mainstream TV

The display industry has witnessed a remarkable surge in the utilization of quantum dot technology, particularly since the introduction of the first quantum dot (QD) display to the consumer market in 2013. This growth in the QD display market is primarily propelled by the increasing consumer demand for the full Ultra-High Definition (UHD) experience, which encompasses “Better Pixels” features like High Dynamic Range (HDR) and Wide Color Gamut (WCG). In 2023, more than 15 million QD TVs were shipped, underscoring the significant market penetration of QD technology.

QD materials provide greater color purity than traditional phosphor emitters. In addition, QD’s fast response time and easy integration with existing display technology, such as LCD technology, have enabled it to take a significant share of premium UHD TV sets. The key to the fast adoption is that the QD technology has delivered a full QD experience that combines the widest color gamut with the highest HDR performance without compromising motion clarity. Due to the exceptional picture quality brought by QD TV sets and the strong marketing efforts by leading TV makers, QD is associated with cutting-edge, premium technology and quality by consumers.

In this report, we will review all the available implementations of QD TV in the market and discuss what it will take to deliver the full QD experience to the mainstream TV market.

As a world-leading marketer and application expert in quantum dot (QD) technology for display, Dr. ZhongSheng Luo has extensive experience in commercializing Quantum Dot Enhancement Film (QDEF) and deep involvement in the development of new QD applications for display, such as QD-microLED, QD-OLED, and electroluminescent NanoLED. He is the Vice President of Sales and GM Product Development of Nanosys, a subsidiary of Shoei Chemical. He obtained his Bachelor's and Master's degrees in Materials Science and Engineering from Tsinghua University, China, and his Ph.D. in Materials Science and Engineering from the University of California Berkeley.