Quarterly Advanced Smartphone Display Shipment and Technology Report

Report Summary

This report includes Counterpoint’s smartphone historical data from 2020 and forecast data through 2028 covering all OLED smartphone and panel shipments by brand, model, all display and major non-display parameters, panel and device revenues and regional forecasts for select models. In addition, it provides insights into technology and innovation trends in OLED display technology, which is applicable to smartphones. There are over 1,100 AMOLED smartphone configurations in our database including variations by brand, model, panel supplier, TFT backplane, substrate, resolution, refresh rate, notch type, cover glass, touch type, main camera, network type / band, chipset supplier and much more.

  • Pages

    88

  • File Format

    Excel (Market Data) + PDF (Analysis of Data)

  • Published

    Quarterly

  • Order Report

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Table of Contents:

1.0 Methodology                                      p. 6

2.0 Executive Summary                                 p. 8

3.0 Units/Revenue – Q4 2024 Results and Q1 2025 – Q4 2025 Estimate p. 12

Units, Revenues and Area

Smartphone Device ASPs

Smartphone Panel ASPs

Rigid vs Flexible Units and Revenue

Units & Revenues by Brand

Top 20 Smartphone Models by Units and Revenue

Panel Supplier Shipment Share

Backplane Unit / Revenue Share

Cover Glass Unit Share

Network (5G v 4G) Share

Fingerprint Recognition Unit Share

Chipset Supplier Share

4.0 OLED Smartphone & Panel Supplier Technology Roadmaps       p. 38

4.1 Smartphone Product Roadmaps                                         

4.2 China Fab Implementations of Advanced OLED Technologies       

5.0 OLED Smartphone Technology & Updates                      p. 45

5.1 Overview                                                                  

5.2 Ultra Slim Bezels

5.3 Color on Encapsulation                                       

5.4 Micro Light Control Pattern (MLP) Update                                 

5.5 Cameras and Nomenclature                                            

5.6 Tandem Stack Developments

5.7 Double Capping Layers & Patterned CPL                         

5.8 OLED Material Developments                                                

6.0 2022–2029 Forecast                        p. 78

Unit & Revenue Outlook

Rigid vs. Flexible

Shipment Forecast by Brand by Technology

LCD

OLED

Flexible

Rigid

Panel ASP

Smartphone ASP

Smartphone Revenue

Panel Revenue

5G

Panel Supplier Trends (2020–2024)

Panel Procurement by Brand by Form Factor (Rigid, Flexible, Foldable/Rollable)

Companies Mentioned
  • Apple
  • BOE
  • Google
  • Hauwei
  • LGD
  • Motorola
  • OTI Lumionics
  • Qualcomm
  • Samsung
  • Sharp
  • Tianma
  • Vivo
  • Xiaomi
  • ZTE
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