• Q1’24 OLED tablet panel shipments rose 131% Y/Y in Q1’24 to a record high and are expected to jump another 127% Q/Q and 333% Y/Y in Q2’24 to another record high as Apple ramps OLED iPad Pro production and shipments.
• Apple led in Q1’24 OLED tablet panel procurement with a 47% share and is expected to widen its lead to 72% in Q2’24.
• The 13” M4 iPad Pro is expected to lead in procurement volume in both Q1’24 and Q2’24.
• OLED tablets are expected to continue to gain share through 2028 and beyond as the price gap with LCDs narrow. OLED tablets are currently projected to reach a 16% unit share and 55% revenue share in 2028 as more brands offer more OLED tablets.

OLED tablet panel shipments rose 131% Y/Y in Q1’24 to a new high of 1.72M as reported by DSCC’s Quarterly Advanced IT Display Shipment and Technology Report. Apple accounted for 47% of the Q1’24 OLED tablet panel procurement as it prepared for the launch of its two new OLED iPad Pro’s launched in May. It was followed by Huawei at 25% and Samsung at 17%. Microsoft also saw Q/Q growth as it prepared to launch its Surface Pro Copilot+ 11^th edition tablet. There were 15 OLED tablet models procuring panels in Q1’24, up from 13 in Q4’23. The 13” M4 iPad Pro had the highest share on a procurement basis at 35% followed by the 11.1” M4 iPad Pro at 12.5% and the Mate Pad Pro 11 at 11%.

Q2’24 is expected to be the peak quarter for the year on a panel procurement basis, up 127% Q/Q and 333% Y/Y to over 3.9M OLED tablet panels. Apple’s volumes are expected to jump 246% Q/Q with Huawei, Microsoft and Samsung also seeing growth. Apple’s share is expected to jump to 72% at the expense of most other brands with Huawei #2 at 13%. The 13” M4 iPad Pro is expected to lead for the second straight quarter with a 38% share followed by the 11.1” iPad Pro with a 34% share and with the Huawei Mate Pad Pro 13.2” coming in third with a 5% share.

Quarterly OLED Tablet Panel Shipment Forecast

The report also reveals total tablet units and revenues and OLED penetration of each out to 2028. DSCC expects OLED tablets to grow to 16% of the global tablet market on a unit basis and 55% on a revenue basis as prices fall and consumers recognize the visual performance advantages of OLEDs. DSCC expects OLED tablet display revenues to grow at a 72% CAGR vs. 10% overall with OLED tablet unit volumes growing at a 51% CAGR vs. 2% for the overall market.

OLED Tablet Unit and Revenue Penetration

DSCC’s Quarterly Advanced IT Display Shipment and Technology Report tracks and forecasts OLED and MiniLED tablet, notebook PC and desktop monitor brand and model share out to 2028 with additional segmentation by panel supplier, display size, resolution, refresh rate, backplane, OLED stack, substrate, chipset brand, chipset model, # of cameras, stylus adoption and more. It also provides and forecasts OLED tablet, notebook and monitor panel prices by model out to 2028 while forecasting the total tablet, notebook and desktop monitor markets and OLED and MiniLED penetration into each market. For more information, please contact info@displaysupplychain.com.