• Through July, cumulative iPhone 15 series panel shipments were higher than iPhone 14 series.

• On a M/M basis in July, Phone 15 series panel shipments continued to decline.

• Initial iPhone 16 series panel shipments are 20% higher than initial iPhone 15 series shipments.

As we approach the end of August and with a few weeks to go until Apple announces the iPhone 16 series, the latest release of the Monthly Flagship Smartphone Display Tracker shows that cumulative panel shipments through July for the iPhone 15 Series were 6% higher in 2023 – 2024 versus the iPhone 14 series during the same period in 2022 - 2023. On a M/M basis for July, the iPhone 15 series decreased 44% M/M.

In July, panel shipments started for the iPhone 16 series. Panel shipments for the iPhone 16 series in July were 20% higher than the iPhone 15 series for June and July in 2023.

The iPhone 16 series is expected to have a number of improvements that include:

• A larger screen size for the iPhone 16 Pro and iPhone 16 Pro Max of 6.27” and 6.86”, respectively;
• A new capture button, the action button for all iPhone 16 models (the action button was limited to the iPhone 15 Pro models);
• The A17 Bionic chipset for the standard models and the A18 Pro chipset for the Pro models;
• A vertical camera lens for the standard models;
• Thinner bezels;
• New M14 OLED material for the iPhone 16 Pro and iPhone 16 Pro Max.

iPhone Share by Models – July 2023 – July 2024