• In Q1’24, OLED smartphones increased 50% Y/Y in units and 3% Y/Y in revenues.
• In 1H’24, OLED smartphones are expected to increase 43% Y/Y in units and 7% Y/Y in revenues.
• In 2024, OLED smartphones are expected to increase 21% Y/Y in units and 3% Y/Y in panel revenues.

As revealed in the Advanced Smartphone Display Shipment and Technology Report, Q1’24 had a 50% Y/Y improvement in units and a 3% Y/Y improvement in revenues versus Q1’23.

“In 2024, we expect double digit unit growth for OLED smartphones as a result of blended panel ASP reductions and the improving, yet cautious macroeconomic environment amid improvements to the first quarter of 2024 versus our estimates. The latest economic indicators are showing that the inflationary environment is stabilizing, and indications point to a strong buildup and momentum for a super cycle fueled by AI and new models from Samsung, Apple and others,” notes David Naranjo, Senior Director.

For 2024, we expect OLED smartphones to increase 21% Y/Y in units and 3% Y/Y in revenues with flexible OLEDs increasing 13% Y/Y, foldable OLEDs increasing 26% Y/Y and rigid OLEDs increasing 46% Y/Y.

OLED Smartphone Panel Revenue by Substrate, 2020 -2024

In 2024, by brand, we expect Apple to lead with a 29% unit share and a 50% smartphone device revenue share, down from 36% and 52% in 2023 as a result of gains from Honor, Huawei, Oppo, Samsung Vivo, Xiaomi and others. Samsung is expected to increase its share as a result of a 49% Y/Y unit increase.

The Advanced Smartphone Display Shipment and Technology Report includes updates to market forecasts, costs and smartphone technologies.